J.R. Briggs – Redefining Success

– J.R. Briggs   How you define success defines you. Success isn’t good or bad, but we all have some sort of metric of success. For me, more than anything else, success is stewarding well what’s been entrusted to our care. It’s a stewardship issue. Some of this may not work for the non-religious sector,…

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Bill Gilmer – What Makes an Appeal Mailing Work?

– Bill Gilmer   Is it the message? – how well you articulate the cause, the need, the impact your organization has. Is it the people? – the database, the names, the accuracy and targeting of the recipients. Is it the look? – the graphic design, the appearance of the piece, the quality of the…

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