Stacy Wellborn – Hashtags Raise Stories above the Fray

– Stacy Wellborn   With nearly two-thirds of American adults using social media networking, it is increasingly important that nonprofits use this communication tool to engage audiences and disseminate their message. With so many users and messages flying across the channels, how does a nonprofit get its message heard? One tool allows organizations to cut…

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Jonah Berger – Ideas That Spread

– Jonah Berger   Social benefit and nonprofit organizations need to grow to be effective. They have an important message and are doing really good work, but they need to get their message out there. It’s not enough just to do good work; you have to get your ideas to catch on. Unfortunately, many organizations…

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Samantha Steidle – Supercharge Online Fundraising

– Samantha Steidle   Nonprofit organizations are competing in a highly digital marketplace that often leaves them behind due to a lack of resources. Here are the top 10 ways that your nonprofit can revamp its online fundraising efforts. With this hard-hitting advice, you can better reach target audiences and raise funds more efficiently in…

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Terrance DeShaun Smith – Leveraging Storytelling into Story-Doing

– Terrance DeShaun Smith   To attract brand ambassadors, advocates, and donors, nonprofits must build a platform and a movement. This allows us to capture attention and communicate with our audience. We must build trust, create an experience, and engage our audience cleanly, clearly and concisely. Building Trust: Patience, Compassion, and Tolerance Building trust starts…

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Scott Koorndyk – Sticky Ideas from a Non-Stick Source

– Scott Koorndyk   As the leader of a nonprofit organization focused on accelerating the transition of ideas from the research laboratory to the marketplace, I’m fascinated by great innovations. Those innovations contain great lessons for those of us in the business of ideas. One of my favorites is the story behind the invention of…

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Brian Sooy – There Are No Chance Meetings

– Brian Sooy   The first words I heard from my colleague were “There are no chance meetings. I was supposed to come to see you.” Whether guided by divine appointment or the intent of purposeful relationship, there are no chance meetings for those who are champions for a cause. Every interaction is an opportunity…

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Della Britton – Tackling Challenges Together: Jackie Robinson Fdn

– Della Britton Baeza    Established in 1973 by Rachel Robinson to perpetuate the memory of her husband, The Jackie Robinson Foundation (JRF) is one of the nation’s oldest and most effective college scholarship programs supporting minority college and graduate school students throughout the United States. JRF’s two-pronged approach provides generous, four-year grants in conjunction…

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Andy Steggles – Community Platforms for Better Member Engagement

– Andy Steggles   At Higher Logic, we’ve always believed that the key to engaging members and constituents is through building a private community that gives an organization both control and room to grow with deeper connections and constantly improving technology. According to Forrester, branded communities will be the next big thing. A recent Forrester survey shows…

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Angela Spranger – Workforce Diversity: Visible, Safe, and Valued

– Dr. Angela Spranger   I believe, after 20-plus years in the workforce including internal and external consulting, that people are all just people. And my four academic degrees, both practical and theory-based, support that understanding: people are all just people. We all want a few basic things out of our workplace experience, and we…

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