Ross Halleck – Giving is Good Business

– Ross Halleck   At Halleck Vineyard, our raison d’être is “Building Community Through Wine.” What does this mean? Giving is part of our business model. Responsible businesses offer value in multiple ways. Supporting nonprofit efforts is critical to our communities. Wine builds community socially, but an equal passion is leveraging wine to assist nonprofits…

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Cynthia Adams – GrantStation Forum on Changes in Philanthropy

– Cynthia M. Adams   Over a year ago, I read a report that changed my long-held belief that philanthropy, especially in the world of grant makers, seldom changes and, when it does change, the change is slow. The report was called 10 Innovations in Global Philanthropy, published by a group out of London called…

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Bill Gilmer – What Makes an Appeal Mailing Work?

– Bill Gilmer   Is it the message? – how well you articulate the cause, the need, the impact your organization has. Is it the people? – the database, the names, the accuracy and targeting of the recipients. Is it the look? – the graphic design, the appearance of the piece, the quality of the…

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Devin Thorpe – How Values Relate to Fundraising

– Devin Thorpe   Your fundraising may be tied more closely to your organizational values than you realize. Your donors don’t learn your values from your website or your mailings; instead, they learn your values from your actions. All organizations, but especially nonprofits, must own and demonstrate certain universal values. These fundamental values revolve around…

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Ed Bogle – Moving from Scarcity Thinking to Focused Impact

– Ed Bogle   Most nonprofits have very broad and lofty mission statements. In an attempt to satisfy the greater needs of their “target” constituencies they often spread their resources, dollars and people over too many fronts, in a noble attempt to achieve their broader mission. This leaves them in a mode of scarcity, constantly…

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Small Business Saturday: Are You Ready?

– Sandy Birkenmaier   Small Business Saturday was begun by American Express in 2010 to encourage everyone to shop at small local brick and mortar stores. It can be equally important for small nonprofit organizations. The purpose of Small Business Saturday is to encourage people to shop local every Saturday, but two days after Thanksgiving…

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Increasing Donor Comfort Levels

– Russell Dennis   Anything your nonprofit organization can do to stand out from the crowd is important. Donors have become more sophisticated in recent years when it comes to choosing causes to support. New nonprofits have been coming online at a rate of about 25,000 per year over the last few years. Many of…

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Berny Dohrmann – Nonprofit Winning

– Berny Dohrmann   Nonprofits, hit so hard recently, are coming into a boom period. Trillions sitting on the sideline are returning. Today, nonprofits exist inside the Super Change markets affecting all of us. Winning requires management inside these markets, remaining current on new options. Today’s grantors and donors review messages wherever they are now:…

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Elliot Jones – The Design Corner

– Elliot Jones   In talking about design for organizations, an important aspect of the classes I teach, credibility immediately comes to mind. How your website and material look makes or breaks your credibility. If you have a mishmash of uncoordinated content, or your website looks like you paid $15 for it, your credibility can…

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