Jän Paul Ostendorf, Austin Munhofen – Positive First Impressions

– Jän Paul Ostendorf and Austin Munhofen   First impressions are important. For-profit and nonprofit organizations alike have a responsibility to present themselves authentically and accurately to their potential and current stakeholders. Appearance is a significant component to creating that first impression. Whether it’s a website, business card, or printed material, how your brand looks…

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Russell Dennis – Leadership: the High Innovation Quotient

– Russell Dennis   Innovation has been a key driver of business for many years. Leaders at the most profitable companies are always looking for ways to reinvent themselves. Look at Apple, Samsung, and Amazon. Need more proof of the power of innovation? Try Airbnb, Uber, and Snapchat. They are transforming the way we do…

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Cheryl Snapp Conner – What Gives a Program Wings?

– Cheryl Snapp Conner   There’s a particular challenge in the marketing of social responsibility causes. By their very nature, these programs are founded on principles of doing good. But the altruistic core of these projects is dangerously seductive: How could an idea fail when it is so badly needed, and when the motives for…

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Tammy Harden – Encourage, Equip, and Empower: 3e Restoration

– Tammy Harden   What if serving others were something that didn’t drain us, but a process that both aided the holistic growth of the individual and also contributed to the development of an organization? That very ideal sits at the heart of most organizations in the nonprofit sector. Yet, sadly, we often fall short.…

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Nonprofits that Work – 3e Restoration

3e Restoration   Homelessness is not a new phenomenon. Shelters, soup kitchens, and a wide variety of connected programs have been implemented in communities all across the globe with varying levels of success. These programs usually have a heavy focus on metrics, and while they have a goal of assisting an individual in the transition…

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Stacy Wellborn – Hashtags Raise Stories above the Fray

– Stacy Wellborn   With nearly two-thirds of American adults using social media networking, it is increasingly important that nonprofits use this communication tool to engage audiences and disseminate their message. With so many users and messages flying across the channels, how does a nonprofit get its message heard? One tool allows organizations to cut…

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Jonah Berger – Ideas That Spread

– Jonah Berger   Social benefit and nonprofit organizations need to grow to be effective. They have an important message and are doing really good work, but they need to get their message out there. It’s not enough just to do good work; you have to get your ideas to catch on. Unfortunately, many organizations…

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Terrance DeShaun Smith – Leveraging Storytelling into Story-Doing

– Terrance DeShaun Smith   To attract brand ambassadors, advocates, and donors, nonprofits must build a platform and a movement. This allows us to capture attention and communicate with our audience. We must build trust, create an experience, and engage our audience cleanly, clearly and concisely. Building Trust: Patience, Compassion, and Tolerance Building trust starts…

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