Adrienne Golden-If It’s Not WOW, It’s Not Worth It: Fuse Project

– Adrienne Golden   The financial landscape for nonprofit organizations is changing. It used to be that through partnership with the United Way, the charitable foundation of a local corporation, a few small fundraisers, and dedicated givers, any organization could find success and longevity. But the truth is, since the early 1970s, only 2% of…

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Jän Paul Ostendorf, Austin Munhofen – Positive First Impressions

– Jän Paul Ostendorf and Austin Munhofen   First impressions are important. For-profit and nonprofit organizations alike have a responsibility to present themselves authentically and accurately to their potential and current stakeholders. Appearance is a significant component to creating that first impression. Whether it’s a website, business card, or printed material, how your brand looks…

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Cheryl Snapp Conner – What Gives a Program Wings?

– Cheryl Snapp Conner   There’s a particular challenge in the marketing of social responsibility causes. By their very nature, these programs are founded on principles of doing good. But the altruistic core of these projects is dangerously seductive: How could an idea fail when it is so badly needed, and when the motives for…

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Stacy Wellborn – Hashtags Raise Stories above the Fray

– Stacy Wellborn   With nearly two-thirds of American adults using social media networking, it is increasingly important that nonprofits use this communication tool to engage audiences and disseminate their message. With so many users and messages flying across the channels, how does a nonprofit get its message heard? One tool allows organizations to cut…

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Jonah Berger – Ideas That Spread

– Jonah Berger   Social benefit and nonprofit organizations need to grow to be effective. They have an important message and are doing really good work, but they need to get their message out there. It’s not enough just to do good work; you have to get your ideas to catch on. Unfortunately, many organizations…

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Small Business Saturday and Giving Tuesday: Are You Ready?

– Sandy Birkenmaier   Small Business Saturday and Giving Tuesday are just over four weeks away. Is your nonprofit organization prepared to participate? Small Business Saturday was begun by American Express in 2010 to encourage everyone to shop at small local brick and mortar stores. It can be equally important for small nonprofit organizations. The…

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Philip B. Auerbach – Achieving Diversity through Language

– Philip B. Auerbach   No hablo inglés. Je ne parle pas anglais. Yeong-eo-reul mothamnida. Talking slower and louder simply isn’t the answer to the language gap that you are likely to find when you encounter one of the 72% of the world’s people who does not speak English as a primary language. That number…

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Leah Eustace – Philanthropy: From Diversity to Inclusion

– Leah Eustace   A few months ago, Blackbaud came out with a report called “Diversity in Giving: The Changing Landscape of American Philanthropy.” It’s based on a survey of just over 1,000 adults and looks specifically at the giving traditions, attitudes and values of African-American, Asian, and Hispanic donors. One of the statements in…

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Rob Touchstone – Doing Well and Doing Good! The Well Coffeehouse

– Rob Touchstone   Typically, when we think about giving to a cause, we see it as one-sided, that we’re making sacrifices for the sake of others. That’s what giving is: you’re giving to someone else. At The Well Coffeehouse, and at many organizations across our country, we are reframing that sense. We’re showing you…

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Wayne Elsey – Nonprofits: Stay Ahead of the Curve

– Wayne Elsey   Nonprofits today need to be thought leaders to raise more money. Some strategies that enable them to successfully fundraise in today’s environment, where everything changes at lightning speed, combine a mix of old-school principles and new techniques. Since the beginning of time, humans have communicated with each other by telling stories,…

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