Amanda Babine, Hannah Jacobson – Use Background Data for Funding

– Amanda Babine and Hannah Jacobson   Using Data to Make Your Case for Funding   Not all nonprofits are good, and many are just mediocre. What is more frightening is that many organizations are unsure which they are. This uncertainty often comes from a lack of tracking and evaluating outcomes for their programs. There…

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Vicki Brannock – Next Generation Giving

– Vicki Brannock   Each generation in American history inevitably inherits a defining set of traits, characteristics and labels that not only identify them as a group but also separate them from the ones before. It isn’t surprising that many of these adjectives and phrases – usually coined by the previous generations – include some…

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Arnon Shafir – Do-Good Science Meets Do No Evil

– Arnon Shafir   At first glance, online fundraising and crowdfunding are old-new avenues for nonprofits to raise more funds. Unlike traditional online giving, Intelligent Fundraising is more than an art; it’s a science. Imagine being told that restricting contribution ranges can bring in more donors and boost donations and that shortening campaign time frames…

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Asha Curran – International Day of Giving

– Asha Curran   Thanksgiving, Black Friday, and Cyber Monday kick off the holiday shopping season with sales and bargains. #GivingTuesday begins the holiday giving season, refocusing on the importance of giving back. It’s become, through the generosity, creativity and entrepreneurialism of people and organizations, the first global day of giving. #GivingTuesday was created by…

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Ross Halleck – Giving is Good Business

– Ross Halleck   At Halleck Vineyard, our raison d’être is “Building Community Through Wine.” What does this mean? Giving is part of our business model. Responsible businesses offer value in multiple ways. Supporting nonprofit efforts is critical to our communities. Wine builds community socially, but an equal passion is leveraging wine to assist nonprofits…

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Jeff Fromm – Designing for Millennials

– Jeff Fromm   Most nonprofits have a lot of equity in old schemas, but Millennials have little equity in them, creating a fundamental conflict. If we start by looking at the core product or service that the nonprofit offers, and examine it for what reasons people are engaged by and resonate with it, we…

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David Gruder

David Gruder – The Secret Sauce of Nonprofit Engagement

– Dr. David Gruder, PhD, DCEP, Culture Architect   People generally select a nonprofit to support because they’re so aligned with its cause, and its ways of positively contributing to it, that they decide this is the tribe for them. But what’s the secret sauce guiding whether someone decides to engage with your nonprofit as…

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Aaron Young – Keep Your Nonprofit In Good Standing with IRS

– Aaron Young   Most nonprofits are started by idealistic individuals who see a need, and come together because they want to make a difference. During these early stages, the energy is high and the mission is clear. The nonprofit, if approved by the IRS, must continue to document and meet certain IRS requirements if…

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Bill Gilmer – What Makes an Appeal Mailing Work?

– Bill Gilmer   Is it the message? – how well you articulate the cause, the need, the impact your organization has. Is it the people? – the database, the names, the accuracy and targeting of the recipients. Is it the look? – the graphic design, the appearance of the piece, the quality of the…

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Small Business Saturday: Are You Ready?

– Sandy Birkenmaier   Small Business Saturday was begun by American Express in 2010 to encourage everyone to shop at small local brick and mortar stores. It can be equally important for small nonprofit organizations. The purpose of Small Business Saturday is to encourage people to shop local every Saturday, but two days after Thanksgiving…

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