The Nonprofit Exchange
Live Tuesdays at 2 pm ET:
The Next Episode:
How Community Building and Assessment Marketing
Help You Build Relationships
with Book Expert Juliet Clark
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January 23, 2018
How Community Building and Assessment Marketing
Help You Build Relationships
with Book Expert Juliet Clark
Confidence, passion, and a strong vision of her potential have all contributed to Juliet Clark’s incredible success as a woman entrepreneur.
Juliet Clark founded Winsome Media Group in November 2009. Within 90 days of opening her coaching and publishing company, she had filled her coaching schedule and established herself as an expert helping people build their digital footprint to sell more books, products, and services.
Juliet’s ability to help other fast track their success has made her extraordinarily successful. She assists her clients in all facets of publishing, and book and business marketing.
Juliet is passionate about helping authors achieve their dreams. In addition to personal coaching, Juliet is also known as a motivational speaker and teacher through her Author Success Academy and the Entrepreneur Success Academy. She also is the host of a podcast called Ask Juliet, which answers author’s questions and features successful authors and speakers who have effectively build platforms.
Specialities: Professional speaker, motivational speaker, business webinars, author business bootcamps
Register for the Webinar HERE
January 16, 2018
Jobenomics Update on the Creation of 20 Million Jobs
and the Role of Nonprofits in that Initiative
with Founder Chuck Vollmer
Chuck Vollmer is the author and founder of Jobenomics, which deals with the economics of business and job creation. The Jobenomics National Grassroots Movement’s goal is to facilitate creation of 20 million net new U.S. jobs within a decade. The Movement has a following of over 20 million people. Jobenomics has six books and produces quarterly employment and unemployment reports on economic, business and workforce development. Jobenomics national-level initiatives include the Energy Technology Revolution, Network Technology Revolution, Urban Mining and Urban Agriculture. Jobenomics.com had 6 million hits in the last 12-months, a growth rate of 400% over the last year. Today, over a dozen cities and states have started Jobenomics initiatives led by local community leaders. These initiatives focus on people at the base of America’s socioeconomic pyramid with emphasis on women, minorities, youth, veterans and citizens who want to work or start a business.
Jobenomics (Jobs + economics) deals with the process of creating and mass-producing small businesses and jobs. Jobenomics National Grassroots Movement’s goal is to facilitate creation of 20 million net new U.S. jobs within a decade. The Movement has a following of 20 million people. Jobenomics regularly updates its six books and numerous reports to keep its members current on the latest national and international economic, business and workforce development issues, trends and solutions. Jobenomics website had 6 million hits last year, a growth rate of 400% per year, which is indicative of the high level of interest in a new approach to economic, business and workforce development.
Jobenomics also provides advice and timely data to policy and decision-makers worldwide. Over the last few years, Jobenomics met with over a thousand government, business and community leaders to incorporate the best of their ideas and requirements into Jobenomics initiatives and programs. Today, a dozen communities have started Jobenomics initiatives led by local community leaders. Another dozen are in the pipeline. These initiatives focus on citizens at the base of America’s socioeconomic pyramid with emphasis on women, minorities, youth, veterans and other hopefuls who want to work or start a business. While Jobenomics is designed as an American business and job creation movement, there is significant interest from Asian, Middle East and African nations to start similar movements.
Watch the Interview
January 9, 2018
How to Get the Most Out of 2018
with Mark S A Smith
Mark S A Smith is the author of 13 popular books and sales guides and has authored more than 400 magazine articles. He is a genuine Guerrilla Marketing guru, co-authoring three books with Jay Conrad Levinson, and is a certified Guerrilla Marketing Coach.
A renaissance man with many talents, Mark is passionate about leadership, team building, teamwork, sales, and marketing.
For over twenty years Mark has served as a strategic advisor to corporate leaders and executives all over the world who must develop the best way to bring in the right strategies for successful growth and sustainability. What makes him different is he brings a holistic view of the business instead of solely focusing on one aspect and ignoring the impact of decisions on the rest of the organization.
- Omnichannel – allow members to consume you anywhere and every way
- How the growing economy creates monetary opportunities
- The impact of higher unemployment on your volunteer force and how to pivot to get all you need
- New leadership demands: what’s changing and how to stay out front
- Turning unrest into peace: how to divorce your organization from the media’s promotion of outrage
January 2, 2018
Revenue Generation Programs
with Russell Dennis
Russell Dennis is a SynerVision WayFinder assisting leaders of nonprofit in running a high performing charity generating enough income to achieve their mission.
When you decide to make a difference in the world on your own terms, Russell Dennis is someone it is worthwhile to have a conversation with before you start. His unique blend of experiences coupled with the business an personal challenges he has overcome can help you avoid pitfalls that set you back. Focusing on nonprofit difference makers, he provides easy to access, understand and implement tools that get you results and move you and your organization in the direction you want to go.
Watch the Interview
December 18, 2018
The SynerVision Nonprofit Empowerment Symposium
is an Event You Don’t Want to Miss in 2018
The SynerVision Leadership Foundation’s Leadership Empowerment Symposium is a one-day intensive workshop for you to learn the skills to stand up or grow your nonprofit, recruit the right board and volunteers, create a winning strategy, and attract donors to support your mission.
Learn how to be the leader to put this all together from Hugh Ballou, who is a 31+ year veteran in building high performing nonprofit organizations of all types.
This episode of The Nonprofit Exchange will be about sharing the successes and stories from the 25 previous sessions of the one-day intensive workshop/symposium.
Watch the Interview
December 12, 2018
Nonprofits That Work: 15-40 Connection
Cancer Education and Empowerment
As Vice President for Engagement for 15-40 Connection, Kelly Fattman supports educational outreach and national communication that teaches people how to detect cancer earlier. She is passionate about saving lives through the power of early detection. While working in this role, she experienced health changes herself that lead to a brain tumor diagnosis. Kelly put into practice the exact education she was delivering to change the outcome of her situation.
Using 15-40 Connection’s 3 Steps Detect, Kelly became one of the most valuable members of her health care team. After describing how her health changes felt, she was told by two doctors. “That doesn’t make sense.” Her health changes were different from what they had seen most often. As they put the piece of the puzzle together to determine her diagnosis, Kelly continued to trust how she was feeling and shared that information. It was because of one of her symptoms that were not making sense that her doctor ordered additional tests which revealed her brain tumor. Had Kelly not shared that information, her diagnosis would have been delayed, the brain tumor would have continued to grow, her treatment options would have been more limited, and the chances of lasting side effects would have risen significantly.
Prior to her role at 15-40 Connection, Kelly, helped companies large and small launch products, reach new audiences and improve customer engagement. Some of the major brands she has worked with include Reebok, Dunkin Donuts, American Express, New Balance, and the Boston Marathon.
15-40 Connection is focused on educating and empowering people about early cancer detection. This education helps individuals become aware of the early warning signs of cancer. Most cancer organizations focus on research for a cure, treatment or support. There are also many cancer organizations that focus on prevention. Unfortunately, we still don’t know what causes all cancers, so while some preventative measures can reduce risk; it can’t remove the risk completely. Research shows that detecting cancer early improves effectiveness of cancer treatment and also improves the chance of survival, which is why 15-40 Connection is empowering individuals to be aware of the early warning signs to give them their best chance at effective treatment and survival.
15-40 Connection aims to educate and empower individuals with the skills to recognize subtle health changes in themselves, rather than rely only on medical professionals. Through 15-40 Connection’s 3 Steps to Early Detection individuals learn how to become active participants in their own health care so cancer as well as other illnesses can be diagnosed earlier. The result is a quicker return to health and most importantly lives saved.
For more information: https://www.15-40.org
Watch the Interview
December 4, 2018
Nonprofits That Work: Rise Against Hunger
(founded as Stop Hunger Now)
A vision to end world hunger
In 1998, envisioning a world without hunger, Ray Buchanan — a United Methodist minister — founded Rise Against Hunger (formerly Stop Hunger Now). After enlisting as a U.S. Marine during the Vietnam War, Ray Buchanan quickly recognized that accomplishing a mission required “commitment to something larger than yourself.” Over the past three decades, that principle has driven Ray’s mission to eradicate world hunger.
As a divinity graduate student at Duke University, Ray began working with the poor and hungry. He continued that work at Southeastern Baptist Theological Seminary, where he received his master’s degree in divinity, and as a pastor at ve rural United Methodist churches in Virginia. As a pastor, Ray joined the effort to save the lives of starving Ethiopians during the 1973-75 famine in Ethiopia.
Driving Ray’s hunger work is the recognition that “ending hunger is more than just feeding people.” So Rise Against Hunger “focuses its feeding programs in areas where we can see transformational development,” he says.
Ray embodies the ideal of a servant leader. And he understands that volunteers and organizations working together can build a global movement that will stimulate the political will to marshal the resources that are essential — and available — to eradicate hunger.
Rise Against Hunger has realized positive, annual growth mainly through expansion of the meal packaging program into new communities. Rise Against Hunger continues to further Ray’s legacy of commitment both to domestic and international crisis response including relief from famine, natural and manmade disasters and health epidemics.
More information at www.riseagainsthunger.org
Watch the Interview
November 28, 2017
Nonprofits That Work: Journey’s Dream
Mark Hattas has, amongst other accomplishments, started, built and sold a $20M/yr tech company. He was later diagnosed with Bipolar I Disorder and told there was no cure. Mark didn’t believe the prognosis and through study, faith, and practice, Mark lived into his faith that he could be well. He is so thankful to all who have helped, and to God. He is committed to help others and give them hope and paths to success as well. This inspiration in 2012 led him to pursue and eventually co-found HSI and Journey’s Dream. The dream will be realized when all people can find hope and well-being.
More information at http://journeysdream.org
Watch the Interview
November 21, 2017
Nonprofits that Work: Food for Families
Gordy Harper and Ray Booth share the story of how this nonprofit got started and now feeds 3,500 families monthly.
Food for Families
Lynchburg is a city with a population of about 80,200 (U.S. Census Bureau, 2016) and a poverty rate of 23.1%. That is about 12% above the state and 9% above the national poverty rate. The zip code that Park View is located in and serves is one of the poorest zip codes in all of Virginia.
The truth is that the majority of the people we serve are hardworking and honest individuals who have experienced circumstances that have brought them to a place of financial insecurity. Others have been raised in generational poverty and have never been taught another way of life. That is why we are working to empower and educate individuals to recognize their potential and live the full lives they were created for.
Our Food for Families program provides supplemental groceries on a monthly basis at no cost to families that are food insecure. We are a neighbor choice pantry facility, allowing our neighbors to take an active part in the shopping experience by choosing from the products we provide. Items available to choose from include fresh produce, frozen meats, baked goods, dairy products, eggs and much more.
We also provide choice clothing and personal hygiene items
To empower and educate individuals and families in order to be freed from a life of poverty and enter into a life of purpose and fulfillment.
Watch the Interview
November 14, 2017
Nonprofit Performance 360 Magazine:
The Leadership Resource for Nonprofit Executives
In it’s third year of publication, Nonprofit Performance 360 Magazine set’ records for quality and inspiration. Dr. Todd Greer, editor shares his vision for starting this great resource and his vision for the future.
Todd Greer holds a Ph.D. in organizational leadership with a major in human resource development from Regent University in Virginia Beach, Virginia; a Master of Science in ministerial leadership from Amridge University in Montgomery, Alabama; completed graduate work in communications studies at Wayne State University in Detroit, Michigan; and a Bachelor of Arts in communication studies from Defiance College in Defiance, Ohio. He has numerous publications to his credit, including journal articles and book chapters, and has presented at national conferences.
He has served as lead instructor and board member with the Mobile Area Chamber of Commerce’s Innovation PortAL and instructor for the Chamber’s Young Entrepreneurs Academy for high school students. He is a board member for United Way of Southwest Alabama and Springboard to Success Inc. which, with the Downtown Mobile Alliance, operates the Urban Emporium retail incubator. He is an advisory board member with Veterans Recovery Resources.
He was an instructor with University of South Alabama’s Minority Business Accelerator and an adjunct instructor at Spring Hill College.
Previously, Greer was executive director of the SynerVision Leadership Foundation in Blacksburg, Virginia; minister of administration for Glen Allen Church of Christ in Glen Allen, Virginia; and head boys’ volleyball coach at Highlight Springs High School and assistant women’s volleyball coach at Virginia Union University, both in Richmond, Virginia.
Watch the Replay
October 31, 2017
Building A Nonprofit Marketing Program
Geo A. Ropert, APR is the founder and president of Ropert and Partners Public Relations and Marketing Communications. He is a nationally accredited, award-winning public relations and marketing professional, with a diverse background and over 20 years’ experience in both the public and private sectors.
Geo has successfully directed the public relations and marketing strategies for several nonprofit and charitable organizations, and has first-hand knowledge of the challenges they face in effectively communicating with and engaging their audiences. He understands the importance of developing and growing organizations’ brand identity, and the critical need to implement public relations and marketing plans to achieve missions and goals..
Geo holds professional membership in the Florida Public Relations Association, a 501(c)6 organization, where he served in several leadership roles, including membership on the state board of directors and Space Coast Chapter president. He currently serves as the chairman of the Government Affairs Committee and a member of the board of directors of the Cocoa Beach Regional Chamber of Commerce, based in Merritt Island, Florida and is a member of the Brevard County Advisory Committee for Eckerd and Advisory Board of The Children’s Hunger Project. He also served on the board of LEAD Brevard and was chairman of the Florida Coalition for Children’s statewide Communication Workgroup.
In 2007 Geo received his Accreditation in Public Relations (APR), joining an elite group of highly-skilled public relations professionals throughout the U.S. who are committed practitioners with exemplary ethical standards. In 2009 he was recognized as “Member of the Year” and in 2013 as “Public Relations Professional of the Year” by the Florida Public Relations Association Space Coast Chapter.
Watch the Replay
October 24, 2017
Nonprofits That Work: Camera Heritage Museum
Learning About Realizing a Vision
David Schwartz Shares His Story for the
One-of-a-Kind Camera Heritage Museum
Camera Heritage Museum, Staunton, VA
Watch the Interview
October 17, 2017
Dreams, Teams, and Funding Themes
Danna Olivo Shares Her Secrets of Success
Danna Olivo is a Business Growth Sequencing Strategist and CEO of MarketAtomy, LLC. Her passion is working with small first stage entrepreneurs to ensure that they start out on the right foot and stay on the path to financial freedom. Known as the Business Birthing Specialist, Danna understands the intricacies involved in starting and running a successful business. Her efforts extend beyond the initial strategic planning process on into the implementation and monitoring phase. As an intricate component ingrained into her client’s business structure, she works diligently to keep her client’s accountable and on track to fulfilling their success goals.
A graduate of the University of Central Florida’s College of Business, Danna holds degrees in both Marketing and Management Information Systems (MIS). She brings more than 35 years of strategic planning experience in business, marketing and business development both nationally and internationally.
Danna is not only a professional business growth strategist but has worked as an International Strategist within the country of Brazil, is a public speaker and #1 Best Selling Author on Amazon with “Success From The Heart” and “Journey To The Stage.” Her newest book “MarketAtomy: What To Expect When Expecting A Business” is now available through Amazon on Kindle.
You can find out more about Danna Olivo at http://www.marketatomy.com
Watch the Interview
October 3, 2017
Setting Powerful Goals
with Dr. Joe White
Dr. Joe White is a nationally know, Author, speaker and business consultant. Joe has a true entrepreneurial spirit and it has allowed him to join the ranks of those entrepreneurs who can boast that they have never worked a 9 to 5 job throughout their adult life. His professional experience has quite varied Dr. White has sharpened his skills in several capacities. From serving as CEO and COO of million dollar companies, to speaking on stages across the country.
In 2001 he started a real estate investment company buying and selling houses through out North Carolina. In 2005 he took to the stages across the country selling his Real Estate Course “How to Make 5,000 to 10,000 a month wholesaling real estate”. The course taught the successful strategies he learned and developed on buying and selling properties with little to no money down while running his company. During the 2005 lecture tour, he was asked to be the keynote speaker at the 2005 graduation of the Breakthrough Bible College in Temple Hills, Maryland. Where he was bestowed with an honorary Doctorate of Humane Letters during the graduation.
Sault after for his advise and insight by business start ups, celebrates and large corporations. For over 20 years he has served the entrepreneur community. Launching events like The Triad Entrepreneur Pitch Tank the number one business event in the Triad area of NC, serving on boards such as Benaiah Holdings Group a OTC publicly traded venture capital firm and serving as the NC reparative for CEO Space International, the business conference ranked #1 in the world by Forbes and Inc. magazine as” the conference entrepreneurs can’t afford to miss.
Dr. White is also the co-author of The Best selling book Concrete Jungle Success Strategies for the Real World, which also features best selling author and star of the movie The Secret Bob Proctor. Dr. Joe White is currently avalible for business consulting, real estate investing coaching and speaking engagements nationally and internationally. With topics ranging from Business Strategy, Goal Setting, Real estate Investing and Entrepreneurship.
To Book Dr. Joe White or get more information email firstname.lastname@example.org or visit www.drjoewhite.com
September 26, 2017
MONEY HAS EARS …
How to raise 10 K in under 3 days
…from less than typically 4 ten minute meetings.
Helped hundreds to do this and a lot more dollars raised from this approach.
Donald Ward, State Director of CEOCLUBS FLORIDA, a 41 year established GLOBAL CEO Master Mind Network. Mentor, Coach, and a Mentor to Coaches. Author, Songwriter, Capital Development Expert that specializes also in Corporate Engineering, Strategic Planning, Business Sequencing and is a Counter Intuitive Destiny Coach if you will. PURPOSE….to Birth Dreams and Visions. A Key Role in the lives of people and businesses is that of a Corporate Networking Officer and Corporate Discernment Officer. Made millions a couple times, lost them a couple times and enjoying making a huge comeback while helping others to do the same. A Divine Connection ( Connector) can be responsible for
1. Accelerating Time,
2. Redeeming Time
3. Compressing time for those they interact with.
Requirements for Mr Ward to come alongside a Visionary for the long haul.
1. The Vision must be Global
2. It must be Socially Responsible. and
3. The Visionary must be willing to all but Die for the Vision.
People generally cross his path when they are either
1. Birthing their Business or
2 Resurrecting it.
Building Fortune Level Teams around your Dream is the only way to truly attract Capital to the project, and that is what his contact grid of trusted relationships at the C Level affords him the ability to do.
September 19, 2017
Creating Diversity on a Board of Directors:
Dr. Thyonne Gordon and Dr. William Lewis Share Ideas That Can Be Implemented
Dr. William Lewis, earned a doctoral degree from Indiana University, and a master’s degree and a bachelor’s degree from Indiana University Purdue University. He also completed the management development program from Harvard Institutes for Higher Education and he completed the Indiana University Lilly Family School of Philanthropy: The Fundraising School Certificate of Fundraising Management.
Dr. Lewis is a Thought Leader in the Diversity and Inclusion space. He has authored several articles, most notably, he was one of three co-authors of the historic Standards of Professional Practice for the Chief Diversity Officers (CDO), published by the National Association of Diversity Officers in Higher Education (NADOHE). He is on the editorial board for INSIGHT into Diversity. Dr. Lewis teaches concepts of oppression and privilege regularly to students enrolled in his MSW level courses.
Dr. Lewis has lead diversity and inclusion efforts at three highly acclaimed universities, Indiana University, Bridgewater State University and Virginia Tech University. Throughout his career Lewis has provided administrative leadership for diversity and inclusion initiatives. He has been an advisor and consultant to university presidents, provosts and college deans.
You can learn more about Dr. Lewis and his work at http://www.zeroinhrsolutions.com
Dr. Thyonne Gordon is an accomplished organizational & human development expert, producer and story genius. Her work with small businesses has created growth-oriented platforms using her proven technique of the S.T.O.R.Y. Acceleratorô and empowered hundreds of organizations nationwide.
Dr. Gordon’s ability to shed light on causes that bring positive impact is evidenced in the piece, From Watts to Africa, showcased in the 2015 Pan African Film Festival. This film highlights the journey of 17 inner city youth traveling to Africa with the organization, Foundation For Second Chances and the impact this leadership program had on their life.
Featured writer in Chicken Soup for the African American Soul; and ghost writer on several projects including a recent collaboration with Grammy nominated recording artist Chanteí Moore.
Dr. Gordon’s gifts in bringing stories of significance to light and enhancing organizations for success, is unparalleled. She has also raised millions of dollars for causes and is committed to positive, strategic and sustainable growth in the social profit sector. With several accolades and awards for her work, Dr. Gordon is most proud of her service in board leadership and received a gubernatorial appointment to the California Naturopathic Board of Directors in 2014; was voted board Chairperson of Pacifica Graduate Institute in Santa Barbara in 2015 and recently received the 44th President of the United States, Lifetime Achievement Award for distinguished service.
Residing in Los Angeles, she encourages youth and adults alike to “bloom where you’re planted.”
You can learn more about Dr. Gordon and her work by visiting www.drthyonne.com
Watch the Interview
Interview with Giselle Jones on Engaging Board Member in Fund Sourcing
Watch the interview
September 5, 2017
Interview with Cheryl Snapp Conner on How Good Content Attracts Funding
Watch the Interview
August 14, 2017 (Archive)
Todd Greer, Executive Director of SynerVision shares a little about the focus on Community for the upcoming issue of the magazine. Get the magazine, Nonprofit Professional Performance 360 Magazine at http://nonprofitperformance.org
August 8, 2017 (Archive)
On June 8, 2015 the following interview was recorded:
Peter Drucker, the father of Modern Management, long ago pioneered the idea of the knowledge worker. With the advent of the knowledge worker came the concept of managing oneself. Drucker stated “more and more people in the workforce…will have to manage themselves. They will have to place themselves where they can make the great contributions; they will have to learn to develop themselves” (Drucker, Management Challenges for the 21st Century, p. 163).
Frances Hesselbein, CEO of The Hesselbein Leadership Institute, co-author of Drucker’s Five Most Important Questions, and dear friend of the late-Peter Drucker.
Joan Snyder Kuhl, founder of Why Millennials Matter, an international speaker, and co-author of Drucker’s Five Most Important Questions.
Paul Sohn, has a heart for equipping, connecting and transforming the next generation of leaders through his work as a Leadership Coach and Purpose Weaver.
The Drucker Challenge will take place in Vienna, Austria on November 5th and 6th and asks the question, “what will it take to manage oneself in the digital age?”
Tune in as we discuss this important challenge of “Managing Oneself in the Digital Age”, discuss the Drucker Challenge competition, and connect young professionals here in the United States to the international forum!
July 25, 2017
PR Panel: How to Be Sure That Your Nonprofit Brand is Recognized
The Nonprofit Chat live was a panel of experts on getting recognized. They represent various type of expert skills and backgrounds. The common trait is that all of them are competent at getting connected and recognized for your brand.
Watch the Replay
Notes from the session.
3 Keys to Effectively Increase and Maintain Your Visibility – Bill Gilmer
1) having the right message – branding
2) having the right people – sending the right message to the right people
3) with the right rythm – rythm builds trust
Snow ball effect happens when you can do these three things for three years!!
Panelists: Doug Brown Newswire
Bill Gilmer – Wordsprint
Shannon Gronich – Media Magic/Business Acceleration Summit
Test All of Your Messaging Using Your Mailing List Doug with Newswire
- Take your list and write your two best subjects lines that are kind of different.
- Send 10% of your list subject line A then another 10% of your list subject line B
- Both with the same copy….then evaluate! One out of two will stand out.
- Take another 10% put the body. You will compare the rate of clicks and action.
Now you have 70% of your list you can email with your best subject and copy. This will double your response rate.
Media Magic Intensive Live Event
August 10-11, 2017 in Melbourne Florida
Cool Tool for Remaining Visible Year Round! Russ Dennis www.DaysOfTheYear.com
July 18, 2017
Strategy – Driving to Abundance with Ed Bogle, Master Strategist
Learn what’s missing that might be limiting the income of your charity
Watch the Replay
Ed Bogle is a Strategic Planning Consultant that serves as a mentor, coach and consultant to entrepreneurs and non-profit executives. In the case of non-profits, Ed specializes in developing and implementing innovative solutions in defining their strategic value to those they serve and building a “brand” that moves beyond scarcity to a level of abundance.Â His firm ideationEDGE works with their clients to understand their “value” creation and “revenue” production.
He has worked with and served as a coach and mentor to several non-profits and two of Inc Magazine’s Entrepreneur of the Year regional winners. He developed a deep passion for non-profits through a frustration from serving on boards and seeing great visionary work die due to funding shortages and donor fatigue. Understanding revenues and creating abundance comes from carefully crafted strategies driven from a long-term vision and a constancy of purpose.
Some questions to ponder:
- What is strategy and why is it important to the charity I lead?
- Does a written strategic plan limit my creativity?
- Why and how should me board be involved in the planning?
- How does anyone predict the future with any success?
July 11, 2017
Increase Your Reach and Donations: Learn About How to Get $10K in Free Adwords
Watch the Replay
Pip Patton and John Zentmeyer will share secrets about how to
get $10K in free Google AdWords monthly and how to drive more traffic to your website for more engagement and more publicity. Their company, Search Intelligence LLC, based in Tampa Florida, is a digital marketing agency.
‘We believe that marketing in today’s digital age should not be confusing to utilize and benefit from.’
We help you accomplish this by offering digital marketing services that are easy to understand and implement. Our services start with SEO and include optimized website design, social media management, video marketing and traffic analysis so you can make informed decisions about your marketing strategy.
We also work with non-profits by helping them apply for and obtain a Google Grant. A Google Grant is a grant of $10,000 in AdWords advertising each month for your non-profit. You can use the grant to promote your non-profit and gain more exposure online; increase awareness, recruit volunteers, promote special events, etc.
Notes from the Interview
Why do we care if people come to our websites?
Need for visibility brings more of people you want to see, online is where people are looking.
Not ranking on Google is like being 100 miles off the highway with no lights turned on. No one can find you!
You can’t get the word out on your work if no one can find you.
How do you figure out who to attract to your website?
Extensive interview with client, create keywords and Adwords to drive traffic, find out what people are searching for through online research, very few people aware of what prospects are searching for and tax status is not a factor.
Online is where more search for info takes place!
1. What is a Google Grant and How Do I Apply?
Google’s way to give back to the community; $10,000 month available to 501(c)3; keyword bids restricted to $2 or less; must find enough keywords to use all of the funds.
Qualifications – verify status as charity; apply online; campaign (Adwords) must be ready to go when launching
2. What is SEO and why do I need it for my charity or church?
Paid v. Organic Search priority given to paid; Ranking based on most relevant to search according to Google who cater to their own customers; can use best keywords when they are paid for; Google rates the information you provide, you have to build authority; organic search provides 5 times amount of results as paid search; you have to build credibility through your results; good information adds to your authority!
Facebook uses pixels attached to your website to build a â€œsmart dat profile.â€ Google does not do this for you.
LinkedIn relation to Google – optimized profiles are critical to building authority, it helps develop authority
Organic Reach – Basics
Clarity around what you do needs to be clear to Google tech; links back to high authority sites on subject helps (on page SEO) must be relevant and valuable; Google grades authority based on links from other sites, social media, or blog posts that are shared or other shared information. This all takes time using SEO.
Only 18% to 20% of traffic comes from paid search. The rest is organic! The top 3 get the lion’s share!
Analytics tell you what people type in to find you. Free tutorials available from Google.
One-third of searches on monthly basis are different from anything theyâ€™ve ever seen before!
Buffer and QUUU work together
How do people learn how to do SEO in a way that helps them?
Creating a presence on the main social media sites use tools like Buffer (link posts to other sites); Quuu – (Aggregator of articles and information for curation); make sure you include some original content that increases engagement
Basic Visibility Enhancers – get more than one account (the Big 5; Facebook, LinkedIn, Twitter, Google+, and Instagram); have accurate info on all sites; hire someone who has expertise because everything changes frequently
Algorithms for mobile and desktop differ, mobile friendly search is more important all the time; by 2018 it will dominate rankings; far more searches on mobile than desktop!
Closing Thoughts – (John) Go through strategy form to provide the types of information they need to provide good service; stay in your wheelhouse and focus on what you know, let your SEO experts to help you get where you need to be; search terms most relevant to you
Closing thoughts – (Pipp) – Take time to analyze your site and other information; video is a great tool for conversion, less than 2 minutes is best when it is engaging, speak like you are having a conversation with a single person; video drives up conversion considerably.
Search Intelligence, LLC 1520 W Cleveland St
Tampa, FL 33606