How to Stay Connected with Donors

[Hugh Ballou]

#1085

Donors give money to create impact – making a difference.

Often we only thank them at the time of the donation, but don’t stay in touch, then next year when asking for another donation they find excused to opt-out of giving again.

It’s important to have a donor relations person managing a donor relations process through a system, which often includes software – a contact management software.

How to you stay in touch with donors? What method (email, US Mail, phone, meetings and visits, etc.)? What’s the frequency of your contact with donors?

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