How to Stay Connected with Donors

[Hugh Ballou]

#1085 Reply |

Donors give money to create impact – making a difference.

Often we only thank them at the time of the donation, but don’t stay in touch, then next year when asking for another donation they find excused to opt-out of giving again.

It’s important to have a donor relations person managing a donor relations process through a system, which often includes software – a contact management software.

How to you stay in touch with donors? What method (email, US Mail, phone, meetings and visits, etc.)? What’s the frequency of your contact with donors?

[Hugh Ballou]

#4546 Reply |

SynerVision Leadership Foundation uses direct mail to keep donors up to date on our projress.

[David J Dunworth]

#4571 Reply |

What I seem to find all-too common with small nonprofits and NGOs is the constant search for new donors. Rather, they should develop an “internal marketing system” and nurture the relationships they have created along with better external marketing systems.

Cash-strapped orgs end up in merging, ceasing operations or limiting capacity and mission fulfillment.

[David J Dunworth]

#4572 Reply |

What I seem to find all-too common with small nonprofits and NGOs is the constant search for new donors. Rather, they should develop an “internal marketing system” and nurture the relationships they have created along with better external marketing systems.

Cash-strapped orgs end up in merging, ceasing operations or limiting capacity and mission fulfillment.

[Sandy Birkenmaier]

#4632 Reply |

For-profit businesses learned long ago that it is much easier to keep a former customer than it is to create a new customer. We should be taking the same attitude with our donors, maintaining a nurturing relationship, rather than putting all of our efforts into finding new donors – and then saying to our existing donors when push comes to shove, “Hey, remember us? We still need your money.”

• This reply was modified 1 year, 9 months ago by Sandy Birkenmaier.

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