Watch the Interview
How to Raise Major Gifts for Annual and Capital Campaigns w/Amy Eisenstein
Amy Eisenstein, ACFRE is the CEO and Co-Founder of the Capital Campaign Toolkit. She is also a consultant, speaker, author, and trainer with Amy Eisenstein, LLC. Her published books include: Major Gift Fundraising for Small Shops, and 50 A$ks in 50 Weeks. Amy served as president of the AFP-NJ Chapter in 2014 and 2015 and received the AFP New Jersey Consultant of the Year award in 2019. She became a CFRE in 2004 and received the ACFRE in 2013. She blogs at www.amyeisenstein.com and www.capitalcampaigntoolkit.com.
All donors do not give equal amounts of money. Focusing on top donors will enable you to raise more money efficiently and effectively. In order to raise more money every year, leverage tools and techniques used in capital campaigns to raise major gifts for your annual fund.
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